Amazon Brings Live Shopping to Streaming TV
Retail TouchPoints
APRIL 16, 2024
Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming. For example, Qurate Retail Group — parent company of legacy home shopping brands QVC and HSN — has been working to expand its content beyond TV and into a range of apps and social platforms.
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