Loyalty Programs and the Customer Lifecycle: How Sephora Succeeds By Incorporating Beauty Insider Into Every Email
Sailthru
JANUARY 28, 2020
The beauty retailer even incorporates its Beauty Insider rewards program into the entire customer lifecycle, from the welcome series for new customers all the way to winback messaging for lapsed shoppers. One way for retailers to strike while the iron is hot is to promote their loyalty programs, home to a brand’s best customers.
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