article thumbnail

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Its rampant rise in China is encouraging U.S.

article thumbnail

How to sell online in 2023: The definitive guide

Omnisend

Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. In 2022 retail online sales were estimated to be over 5.7 Fewer employees are needed and you can survive as a small team for a while.

article thumbnail

How to sell online in 2023: The definitive guide

Omnisend

Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. In 2022 retail online sales were estimated to be over 5.7 Fewer employees are needed and you can survive as a small team for a while.