Omnichannel Retail Index Spotlights 4 Investment Areas
Retail TouchPoints
JULY 20, 2022
The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. In 2019, retailers adopted only 57% of mobile best practices.
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