Selling on Amazon – the 1P vs 3P dilemma
ChannelAdvisor
SEPTEMBER 14, 2022
First-party sellers manage their Amazon relationship via the Vendor Central portal or an e-commerce platform such as ChannelAdvisor. Platforms like ChannelAdvisor provide numerous ways to optimize 3P marketplace sales with automated repricing strategies, retail media , fulfillment services and more. .
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