Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023
365 Retail
FEBRUARY 10, 2023
Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees).
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