Multichannel Commerce Series: Connect to the Right Channels
ChannelAdvisor
MARCH 10, 2022
While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Expansion to new markets and geographies through marketplaces, which now make up more than 57% of global web sales.
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