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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more. If you’re looking for a place to start when it comes to your holiday strategy, Bitly has a few ideas to share from their joint eBook with AdRoll.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e. Are the most expensive and broad keywords out of reach for your PPC budget? Use Google Shopping.

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