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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

Among other things, they offered a sample kit at a promotional price, free shipping, a free ebook, a $10 promotional code for the next purchase, and a money-back guarantee. If you have physical stores, offer customers the option to return items to the store instead of shipping them for a complete omnichannel shopping experience.

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From Browse to Buy: How Successful Sellers Leverage the (New) Path to Purchase

ChannelAdvisor

When the company suspended all retail activity — online sales included — on the most popular shopping day of the year, the result was a 26% hike in Black Friday web traffic. In today’s omnichannel world, your customers are… well, everywhere. Overload Them With Options.