The 5 Worst eCommerce A/B Testing Mistakes to Watch out for
Inflow Insights
NOVEMBER 18, 2019
To avoid continuity bias during the testing process, we recommend you run tests at 100 percent of traffic and split that traffic evenly between variations. There are some other good habits we recommend though. #2. NO eCommerce Site Changes During Testing. Every eCommerce site is unique. This is called “continuity bias.”.
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