The 5 Worst eCommerce A/B Testing Mistakes to Watch out for
Inflow Insights
NOVEMBER 18, 2019
The variation (this time the control) disproportionately benefits since it does well at converting the first time buyers who saw the free shipping offer. To avoid continuity bias during the testing process, we recommend you run tests at 100 percent of traffic and split that traffic evenly between variations. Other trust seals.
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