The 5 Worst eCommerce A/B Testing Mistakes to Watch out for
Inflow Insights
NOVEMBER 18, 2019
The variation (this time the control) disproportionately benefits since it does well at converting the first time buyers who saw the free shipping offer. Page elements that change with user interaction, such as shopping cart row changes when users add or remove elements, reviews, carousels, and page comments. Other trust seals.
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