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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

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They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Selling products or services online requires a special touch. If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Ensure your brand is top of mind during the purchase decision process. If you’re updating product information on your site, update the feed to refresh item data in the Merchant Centers and Catalogs. The post 23 Holiday Shopping Season Tips for Ecommerce Marketers [2021] appeared first on ROI Revolution.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. 8: Be Proactive with Live Chat.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. As you can see, Google Shopping ads show up at the very top of search results. While Google Search uses keywords to serve your ads to searchers, Google Shopping is a bit more complicated.

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Holiday Ecommerce Strategies

ROI Revolution

Build up your remarketing lists for Cyber 5 shopping by running brand awareness strategies starting in late Q3 or early Q4 to ensure your brand is top-of-mind during the purchase decision process. Avoid These Marketing Pitfalls. Read our blog on 8 Holiday A/B Tests to Boost Your Ecommerce Growth This Holiday Shopping Season.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

For example, Facebook implemented a new BigCommerce integration, and Google has Merchant Listings as a new structured data type/snippet – which has helped a lot of businesses connect to the platforms. You should have multiple payment methods, such as PayPal, Apple Pay, and BNPL options like Klarna and After Pay. Reduce friction.