eCommerce Marketing PPC Shipping Costs White Paper 
FastSpring
DECEMBER 18, 2020
Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Tech advances like SaaS and cloud-based ecommerce platforms make it easier to buy. ?? More choice and competition around shipping and payment options. More companies (and countries) now have accessible internet. ??
Inflow Insights
JULY 13, 2021
There’s no single “best” approach to pre-checkout email acquisition — just what’s best for your eCommerce business. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels.
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