Kissmetrics

SEPTEMBER 14, 2017

White Papers. Free shipping. We like to think that if someone would be willing to pay for your lead magnet, but you’re giving it away at no monetary cost, then it offers value. The value-offer of lead magnets are often pieces of content like: Case studies. Exclusive videos. But they can also be: Discounts. Free trials.

SEO 279

SEO White Paper Document Improvements 279

FastSpring

DECEMBER 18, 2020

More choice and competition around shipping and payment options. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. Encouraging customers to visit your site using tools that track SEO, email marketing, and PPC campaign analytics. ????????

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JULY 13, 2021

You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Consider giving away free samples of your products in return for an email, with the customer paying the shipping. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.

PPC 293

PPC White Paper Web Design Information 293

Inflow Insights

JANUARY 3, 2021

The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. You might see keywords (in your various metric tools) related to reviews of your eCommerce site, your return or shipping policy, coupons, sales, and other branded keywords. Shoppers Needing the Final Push.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. You might see keywords (in your various metric tools) related to reviews of your eCommerce site, your return or shipping policy, coupons, sales, and other branded keywords. Shoppers Needing the Final Push.

eCommerce 90

eCommerce Multi-channel Social Media Article 90