Kissmetrics

JANUARY 31, 2022

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

AUGUST 5, 2021

Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. Focus on quick delivery times, free shipping, and/or BOPIS.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Include important metrics like average cost per click and ROAS.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Omnisend

DECEMBER 21, 2022

What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. We look at all their marketing channels, where the performance marketing is found.

eCommerce Marketing 158

eCommerce Marketing eCommerce Shipping Costs Marketing 158

ROI Revolution

SEPTEMBER 4, 2018

The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! Determining which products could support the margins & then layering in the marketplace costs — marketplace fees, shipping, etc. The first step in this process is always starting with a margin analysis.

Events 100

Events Shipping Costs SEO eCommerce 100

ROI Revolution

JULY 31, 2023

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78