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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

What is an Ecommerce Platform? An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations. What ecommerce platform options are there? SaaS ecommerce platforms. An advantage and disadvantages breakdown of the most popular platform options.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

It’s critical for B2B companies to create immersive, contextual commerce experiences—as personal as a sales rep, but with much wider reach. Multi-touchpoint commerce. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce.

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