How Digital Technologies Have Changed The Retail Store
Forrester Omnichannel
JUNE 23, 2014
One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. Chalk it up to knowing how the sausage is made, or perhaps a logical side effect of working in eCommerce research, but I do most of my shopping online these days. B2C eCommerce. omnichannel.
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