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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Other ecommerce technology platform providers launched in the same era.

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Ecommerce Google Analytics Metrics to Monitor

ecomdash

Start with the big picture in the Channels tab: search engine results, social media, emails, etc. Knowing your biggest referral sources allows you to customize your marketing campaigns, i.e., taking money from lackluster Twitter ads and putting it into more effective PPC Google ads.