Remove eCommerce Remove Management Remove Search Marketing Remove White Paper
article thumbnail

Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In the digital age, video advertising is a key part of any successful ecommerce strategy. To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. of managers, and 42.7% named social commerce, and 43.7%

article thumbnail

COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

If the swing in conversion rates are not expected and the algorithm is not adapting to the quick changes in the market, below are a few tips that may be helpful in realigning spend and return : Adjust your ROAS target to manage bids & spend (f or example, a ROAS increase will result in a proportional bid decrease).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

If the swing in conversion rates are not expected and the algorithm is not adapting to the quick changes in the market, below are a few tips that may be helpful in realigning spend and return : Adjust your ROAS target to manage bids & spend (f or example, a ROAS increase will result in a proportional bid decrease).

article thumbnail

Holiday Ecommerce Strategies

ROI Revolution

Your holiday ecommerce strategy could mean the difference between plateaued year-over-year numbers or transformational business growth. In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year. trillion in 2023.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

In January 2022, Google launched a Shops section in mobile organic search results that shows up to 10 retailers based on their organic rankings. Ecommerce is a growing part of Google’s strategy, and with this added emphasis on driving sales through organic search rankings, brands can’t afford to ignore search engine optimization this year.

Marketing 172