COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market
ROI Revolution
JUNE 26, 2020
If the swing in conversion rates are not expected and the algorithm is not adapting to the quick changes in the market, below are a few tips that may be helpful in realigning spend and return : Adjust your ROAS target to manage bids & spend (f or example, a ROAS increase will result in a proportional bid decrease).
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