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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

If the swing in conversion rates are not expected and the algorithm is not adapting to the quick changes in the market, below are a few tips that may be helpful in realigning spend and return : Adjust your ROAS target to manage bids & spend (f or example, a ROAS increase will result in a proportional bid decrease).

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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

If the swing in conversion rates are not expected and the algorithm is not adapting to the quick changes in the market, below are a few tips that may be helpful in realigning spend and return : Adjust your ROAS target to manage bids & spend (f or example, a ROAS increase will result in a proportional bid decrease).

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Local SEO: Complete Checklist for Success

ROI Revolution

Add history and owner/manager details. Manage online reviews. Download our comprehensive SEO white paper, Search Engineering: Google RankBrain, Artificial Intelligence, and the Transformation of Organic SEO. Add general business information and ensure NAP consistency. Set your business category/categories.

SEO 92
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of managers, and 42.7% of digital marketing professionals this year, with influencer marketing coming in at 35.1%. of doers, 39.5% of decision-makers naming it as a top trend for this year.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

81% of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56% each. 81% of marketing managers stay up-to-date via blog posts compared to just 42% of decision-makers. White Papers & Reports.

Marketing 172
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Holiday Ecommerce Strategies

ROI Revolution

When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? Avoid These Marketing Pitfalls. 12 Q4 Seasonality Tips for Ecommerce Marketers The holiday shopping journey is a long, winding path from beginning to end. Ecommerce made up 19.7%