Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Customer segmentation and marketing automation save your salespeople time and recover leads that don’t respond. For example, your persona might be ambitious senior marketing professionals at medium-sized U.S. manufacturing companies.
60 
Let's personalize your content