Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Defining and delivering unique experiences to those groups, from both a strategic and technological perspective, is difficult but getting easier. For example, your persona might be ambitious senior marketing professionals at medium-sized U.S.
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