Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can segment by geography (using shipping addresses) to promote your sealing products to companies in southern and southwestern states with helpful content. This isn’t a fiction-writing seminar. Consider timelessness as well.
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