Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Next, gather data on their needs by reaching out to them through a survey or personally (phone calls are the best). While segmentation addresses groups, personalization addresses individuals. of the cart contents.
Let's personalize your content