Trends Analysis: What Happens When CPGs Go DTC?
ESW
SEPTEMBER 7, 2020
George Anderson , Editor-in-Chief at RetailWire, points out that it took less than a month to create both websites. Several major consumer goods brands have started selling direct to consumers, says Food Dive Senior Editor and Reporter Christopher Doering. The PepsiCo team was certainly quick to take advantage of the gap in the market.
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