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Consumer Goods and Retail CIOs Lead Online Shopping Initiatives

Retail TouchPoints

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked.

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Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

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Why Customer Returns Are Increasing (and What To Do About It)

Salsify

Ecommerce Strategy Consumer GoodsEcommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting businesses’ attempts to manage their inventory.

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Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

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Repsly Announces New Shelf Detection Solution, Powered by Image Recognition, to Help Consumer Goods Brands Overcome Labor Shortages in the Field

RepslyBlog

The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale. Repsly News Press Release

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Consumer Goods Sales and Marketing Summit – June 18-20 – NYC

ItemMaster

ItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit , June 18-20. . The 15th annual Consumer Goods Sales & Marketing Summit remains committed to providing a single thought leadership forum for CG executives to network with peers, share ideas and experiences and learn about important industry trends.

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Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago

ItemMaster

ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data to drive competitive advantage through booth conversations, networking events, and our speaking engagement.

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Are You Ready To Accept Crypto Payments? | Salsify

Salsify

While today’s shoppers are forced to face higher and higher prices on consumer goods, it’s likely that most wouldn’t dare pay a nine-figure sum for a couple of pizzas.

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Diaper brand Millie Moon launches exclusively at Target

Retail Dive

The partnership comes as Kimberly-Clark, the maker of Huggies, plans to raise prices across the majority of its consumer goods in June

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The five key steps to delivering a seamless digital retail experience

Retail Technology Review

By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed. Internet Retailing Critical Issues

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Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

RepslyBlog

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time.

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How to Accelerate Time to Market Across Top Grocery Channels | Salsify

Salsify

Spurred by the COVID-19 outbreak, the recent increase in demand for consumer goods has exposed weaknesses in the go-to-market process for brands.

Channel 78
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5 Most Innovative Strategies for D2C Apparel Brands | Salsify

Salsify

With over 400 direct-to-consumer (D2C) brands like Casper, Warby Parker, JustFab, Everlane, and Bonobos offering a range of consumer goods, D2C brands are predicted to account for almost 40% of online purchases in the U.S.

Apparel 78
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The Role of Trade Promotion Management (TPM) in Retail Execution

RepslyBlog

Like Repsly, they are a company that makes business software for the specific use cases and needs of the consumer goods industry. What is TPM, TPO, IBP, and RGM? Today we would like to introduce you to one of our friends, UpClear.

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‘Weather weirding’ plays havoc with farm and ranch yields

Retail Wire

These are just two examples of how global warming is affecting the consumer goods market. A prolonged drought this summer in Texas forced ranchers to send more cattle to slaughter (reducing prices) and lowered farmers’ cotton harvest (raising prices). The bad news is the frequency of dramatic weather events is likely to increase as the earth continues to heat up. in-article

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Shanghai shutdown is screwing up supply chains

Retail Wire

Consumer goods are stuck in warehouses as Shanghai in response to COVID-19 cases in China’s biggest city. Things are getting crazy again,” said Bobby Djavaheri, president of Yedi Houseware. Everything is halted. There are closures this very minute that are adding to the supply chain nightmare we’ve been experiencing for two years.”. in-article

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FTC looks into high CPG prices

Retail Wire

Federal Trade Commission has been investigating supply chain disruptions and rising prices for consumer goods as it receives more complaints from small grocers and others over the high costs of goods. The U.S. Colgate has come under scrutiny as its portfolio of products now include a $10 toothpaste. The company said the toothpaste in question is reasonably priced based on its “demonstrated efficacy to whiten teeth.”. in-article

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Is Building Consumer Electronics Crazy?

eCommerceFuel

If you have an idea to try to create an electronic consumer good, is it worth it? You’ll learn: Whether creating an electronic consumer good is worth it. Whether you need an electrical engineering degree to create an electronic consumer good.

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How Top-Performing Health & Household Pages Win on Amazon

Salsify

Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen. Amazon has captured a large share of this market over competing online retailers by offering conveniences like ‘Subscribe and Save’ along with same-day order fulfillment on certain classes of items.

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Trove Promotes President to CEO as Founder Takes Executive Chairman Title

Retail TouchPoints

Her career, spanning more than 20 years, includes general management, marketing and commercial responsibilities including global consumer goods, payments, ecommerce and digital marketing. Trove President Gayle Tait will now lead the recommerce platform as its CEO, effective immediately.

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Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer

RepslyBlog

High-performing retail execution strategies are crucial for success in today’s selling environment, but many consumer goods companies are saddled with legacy technologies and procedures that are hindering growth.

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P&G expects commodity prices and freight costs to rise

Retail Wire

The consumer goods giant said it would raise prices going forward to protect margins. Procter & Gamble reported a four percent decrease in profits during the quarter ending September 30, despite seeing sales increase five percent. The company pointed to higher commodity and supply chain costs as the reasons and cautioned that it expected the situation to remain unresolved in the near term. in-article

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The D2 Summit: Where Finance and Tech Leaders Can Tackle Web 3.0

Retail TouchPoints

Consumer Trends Customer Experience Digital Commerce Payments Retail Innovation BambuMeta Chamber of Digital Commerce D2 Summit Emerald Holding Fried Frank MasterCard microsoft nft PacSun Salesforce web3

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Inflation, COVID push consumer confidence to six-month low

Retail Wire

Although the Conference Board’s latest report shows drooping consumer confidence in August due to anxiety over surging COVID-19 infections and rising prices — home prices, in particular — there were also signs that spending was shifting from consumer goods to services, such as those related to vacation travel.

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Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own

Retail TouchPoints

What’s more, consumers are clearly willing to act on this sentiment with three-quarters of shoppers surveyed saying they had parted ways with a brand over a conflict in values. A decade ago, values like these weren’t front-and-center operational priorities for many consumer goods companies.

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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester's Customer Insights

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […

Toys 28
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Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. With the advent of eCommerce and globalized retail, however, more customer-facing businesses are cutting out the middlemen by turning to a Direct to Consumer (D2C) model where they manage every aspect of the supply chain – from manufacturing to distribution, marketing, and fulfillment.

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Herno Manages Line Expansions with Fashion-Specific PLM

Retail TouchPoints

Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Fashion 87
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Trends Analysis: What Happens When CPGs Go DTC?

Scalefast

The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. At Snacks.com , consumers can choose from over 100 Frito-Lay products.

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Digitally Reinventing The Retail Store With Mobile

RTP blog

M-Industry, one of the world’s largest private label consumer goods companies and a subsidiary of Switzerland’s largest retailer and supermarket chain, Migros Group, recently launched a new IBM-designed mobile offering to transform how employees from their promotion agency work. Traditionally, these promoters relied on time-consuming, manual-based processes — primarily phone and email communication and paper documentation — that impacted the overall quality of the promotion.

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Gen Z is Hyperconscious of Greenwashing in Retail — Defining ‘True’ Sustainability for a Young Demographic

Retail TouchPoints

While sustainability and climate change were already topics of conversation, the pandemic put them into overdrive with more people thinking about where, how and why they purchase the consumer goods they use.

Travel 87
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EY Consumer Future Index: Economic Fears Abound, but Americans Still Plan to Spend for the Holidays

Retail TouchPoints

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Because it’s extremely rare to achieve 100% impression share, a share of 60–70% can be a good result. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords.

PPC 114
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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

In general, consumer spending on goods has proven weaker as more Americans are spending available funds on services, travel and activities that were limited during the pandemic ,” said Lisa Plonka, Partner and leader of Plante Moran ’s Consumer Goods Practice.

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How Retailers Can Democratize Data to Buoy Performance

Retail TouchPoints

Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility into consumer behavior, business operations, supply chains and more.

POS 90
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Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. With the advent of eCommerce and globalized retail, however, more customer-facing businesses are cutting out the middlemen by turning to a Direct to Consumer (D2C) model where they manage every aspect of the supply chain – from manufacturing to distribution, marketing, and fulfillment.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. You have, as retailers, the most valuable asset: commercial-intended consumer behavior data,” he said.

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Apple, Macy’s and IKEA Rank High in Innovation but Social Impact Scores are Mixed

Retail TouchPoints

The Aii, which covers 186 companies across 20 industries, is based on results of a survey of more than 7,000 consumers for a shopper’s-eye view of which retailers are the most innovative.

Retail 93
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Kibo Personalization Wins Three TrustRadius Top Rated Awards

Kibo

Manager in Marketing, Consumer Goods. “…plus the account team and CSM are on the ball and will prioritize an issue if it is severely impacting our program’s success or damaging the website in any way.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

According to Profitero’s eCommerce Price Index (eCPI), which tracks monthly price changes across leading online retailers, prices for consumer goods rose 1.9% What are some hot themes emerging in the digital space?

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What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Retail TouchPoints

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. That’s a dramatic shift in the way people are acquiring consumer goods.

Retail 87
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Fraught Freight – The Importance of Resilient Inventory Strategies for Retail in the Age of Supply Chain Uncertainty

Pivotree Blog

The possibility of the first nationwide railroad strike in three decades had set the cat among the pigeons, and for a good reason. The strike would inflate prices of everything from food, gas, and transportation to consumer goods and manufacturing.

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How You Win Share of Shelf Smarter, Not Harder

Wiser

One reason why is that there are more brands than ever, especially in consumer goods. As a result, you’ve got to take a similar approach in order to win shelf space instead of banking on personal relationships and a good elevator pitch.

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