Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

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Repsly Announces New Shelf Detection Solution, Powered by Image Recognition, to Help Consumer Goods Brands Overcome Labor Shortages in the Field

RepslyBlog

The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale. Repsly News Press Release

Consumer Goods Sales and Marketing Summit – June 18-20 – NYC

ItemMaster

ItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit , June 18-20. . The 15th annual Consumer Goods Sales & Marketing Summit remains committed to providing a single thought leadership forum for CG executives to network with peers, share ideas and experiences and learn about important industry trends.

Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago

ItemMaster

ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data to drive competitive advantage through booth conversations, networking events, and our speaking engagement.

Pattern raises $60M to snap up DTC home brands

Retail Dive

The multi-brand consumer goods company, which currently houses Open Spaces and Equal Parts, recently added GIR to its assortment

The five key steps to delivering a seamless digital retail experience

Retail Technology Review

By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed. Internet Retailing Critical Issues

Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

RepslyBlog

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time.

How to Accelerate Time to Market Across Top Grocery Channels | Salsify

Salsify

Spurred by the COVID-19 outbreak, the recent increase in demand for consumer goods has exposed weaknesses in the go-to-market process for brands.

5 Most Innovative Strategies for D2C Apparel Brands | Salsify

Salsify

With over 400 direct-to-consumer (D2C) brands like Casper, Warby Parker, JustFab, Everlane, and Bonobos offering a range of consumer goods, D2C brands are predicted to account for almost 40% of online purchases in the U.S.

Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Because it’s extremely rare to achieve 100% impression share, a share of 60–70% can be a good result. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords.

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P&G expects commodity prices and freight costs to rise

Retail Wire

The consumer goods giant said it would raise prices going forward to protect margins. Procter & Gamble reported a four percent decrease in profits during the quarter ending September 30, despite seeing sales increase five percent. The company pointed to higher commodity and supply chain costs as the reasons and cautioned that it expected the situation to remain unresolved in the near term. in-article

Inflation, COVID push consumer confidence to six-month low

Retail Wire

Although the Conference Board’s latest report shows drooping consumer confidence in August due to anxiety over surging COVID-19 infections and rising prices — home prices, in particular — there were also signs that spending was shifting from consumer goods to services, such as those related to vacation travel.

Is Building Consumer Electronics Crazy?

eCommerceFuel

If you have an idea to try to create an electronic consumer good, is it worth it? You’ll learn: Whether creating an electronic consumer good is worth it. Whether you need an electrical engineering degree to create an electronic consumer good.

How Top-Performing Health & Household Pages Win on Amazon

Salsify

Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen. Amazon has captured a large share of this market over competing online retailers by offering conveniences like ‘Subscribe and Save’ along with same-day order fulfillment on certain classes of items.

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester's Customer Insights

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […

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Herno Manages Line Expansions with Fashion-Specific PLM

Retail Touch

Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. With the advent of eCommerce and globalized retail, however, more customer-facing businesses are cutting out the middlemen by turning to a Direct to Consumer (D2C) model where they manage every aspect of the supply chain – from manufacturing to distribution, marketing, and fulfillment.

How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. These companies also sell products that tend to already have slim profit margins like consumer goods.

Trends Analysis: What Happens When CPGs Go DTC?

Scalefast

The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. At Snacks.com , consumers can choose from over 100 Frito-Lay products.

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Retail Touch

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. That’s a dramatic shift in the way people are acquiring consumer goods.

How You Win Share of Shelf Smarter, Not Harder

Wiser

One reason why is that there are more brands than ever, especially in consumer goods. As a result, you’ve got to take a similar approach in order to win shelf space instead of banking on personal relationships and a good elevator pitch.

Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. Identify the consumer problem and pivot with purpose. Brands brands consumer behaviour covid d2c

Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. Identify the consumer problem and pivot with purpose. Brands brands consumer behaviour covid d2c

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

M-Industry, one of the world’s largest private label consumer goods companies and a subsidiary of Switzerland’s largest retailer and supermarket chain, Migros Group, recently launched a new IBM-designed mobile offering to transform how employees from their promotion agency work. Traditionally, these promoters relied on time-consuming, manual-based processes — primarily phone and email communication and paper documentation — that impacted the overall quality of the promotion.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Key Performance Indicators – Consumer Services. The consumer side of things continues to show positive results.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. With the advent of eCommerce and globalized retail, however, more customer-facing businesses are cutting out the middlemen by turning to a Direct to Consumer (D2C) model where they manage every aspect of the supply chain – from manufacturing to distribution, marketing, and fulfillment.

Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

According to Profitero’s eCommerce Price Index (eCPI), which tracks monthly price changes across leading online retailers, prices for consumer goods rose 1.9% What are some hot themes emerging in the digital space?

Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

No matter whether you're selling consumer goods or B2B services, delight customers even after they've purchased by delivering value. For example, if you sell DIY goods or products that require the customer to set it up themselves, "how-to" videos come in handy immensely.

How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail Touch

Prior to joining InMoment, Fraser consulted on a portfolio of major global fast-moving consumer goods (FMCG) and retail brands at Nielsen and GFK/NOP, including Coca-Cola and Asda.

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail Touch

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. You have, as retailers, the most valuable asset: commercial-intended consumer behavior data,” he said.

The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Retail Touch

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Building a brand based on conscious consumers was considered niche and not scalable.

What Can and Should Retailers Do About Climate Change?

Retail Touch

This is likely a reflection of heightened consumer price sensitivity in these subsegments. Discretionary Goods Demand Higher Environmental Scrutiny. In contrast, a pair of fashionable shoes or home goods might invite a variety of considerations.

Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

Retail TouchPoints

and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike. On the other hand, because of their reach, retailers are in a great position both to make decisions that are good for the planet, and to educate their employees and customers about what they can do. Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc.

4 Tips For Winning Retailers’ Trust And Confidence With Data

Retail TouchPoints

Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share. By taking control, brands can gain a competitive advantage and better serve end consumers. Additionally, a retailer only has access to data from its own stores; in contrast, brands have the complete picture of consumer demand across all channels.

Top 10 Sessions at eTail West 2018

Zaius

C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg. If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason.

Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail Touch

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. Understanding consumer behaviors will be key to building a retail environment in a post-pandemic environment.

What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. To truly gauge how consumer behaviors have pivoted among retail categories and demographics, PFS recently surveyed 2,000 US consumers. Consumer Electronics.

Mi9 Retail and Planalytics Partner to Improve Demand Forecasting Accuracy and Increase Profitability for Retailers by Incorporating Weather Analytics

M19 Retail

Planalytics provides businesses with visibility into this critical demand information with metrics that isolate and quantify weather-based shifts in consumer purchasing. delivers demand sensing analytics to retailers, consumer goods manufacturers, restaurants, and service companies.

Getting The Most Out Of Security Labels For Increased Sales

Retail TouchPoints

By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside. To meet that goal, packaging designers face the constant challenge of keeping pace with changing consumer preferences: After all, what appeals now is likely to be short-lived.