Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

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Consumer Goods Sales and Marketing Summit – June 18-20 – NYC

ItemMaster

ItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit , June 18-20. . The 15th annual Consumer Goods Sales & Marketing Summit remains committed to providing a single thought leadership forum for CG executives to network with peers, share ideas and experiences and learn about important industry trends.

Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago

ItemMaster

ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data to drive competitive advantage through booth conversations, networking events, and our speaking engagement.

The five key steps to delivering a seamless digital retail experience

Retail Technology Review

By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed. Internet Retailing Critical Issues

Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

RepslyBlog

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time.

5 Most Innovative Strategies for D2C Apparel Brands | Salsify

Salsify

With over 400 direct-to-consumer (D2C) brands like Casper, Warby Parker, JustFab, Everlane, and Bonobos offering a range of consumer goods, D2C brands are predicted to account for almost 40% of online purchases in the U.S. within the next five years , according to a 2019 eMarketer report. PIM Digital Commerce Clothing & Accessories apparel D2C

Is Building Consumer Electronics Crazy?

eCommerceFuel

If you have an idea to try to create an electronic consumer good, is it worth it? You’ll learn: Whether creating an electronic consumer good is worth it. Whether you need an electrical engineering degree to create an electronic consumer good.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. With the advent of eCommerce and globalized retail, however, more customer-facing businesses are cutting out the middlemen by turning to a Direct to Consumer (D2C) model where they manage every aspect of the supply chain – from manufacturing to distribution, marketing, and fulfillment.

How Top-Performing Health & Household Pages Win on Amazon

Salsify

Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen. Amazon has captured a large share of this market over competing online retailers by offering conveniences like ‘Subscribe and Save’ along with same-day order fulfillment on certain classes of items.

Trends Analysis: What Happens When CPGs Go DTC?

Scalefast

The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. At Snacks.com , consumers can choose from over 100 Frito-Lay products.

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester's Customer Insights

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

According to Profitero’s eCommerce Price Index (eCPI), which tracks monthly price changes across leading online retailers, prices for consumer goods rose 1.9% What are some hot themes emerging in the digital space?

Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. With the advent of eCommerce and globalized retail, however, more customer-facing businesses are cutting out the middlemen by turning to a Direct to Consumer (D2C) model where they manage every aspect of the supply chain – from manufacturing to distribution, marketing, and fulfillment.

Herno Manages Line Expansions with Fashion-Specific PLM

Retail Touch

Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail Touch

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. You have, as retailers, the most valuable asset: commercial-intended consumer behavior data,” he said.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

M-Industry, one of the world’s largest private label consumer goods companies and a subsidiary of Switzerland’s largest retailer and supermarket chain, Migros Group, recently launched a new IBM-designed mobile offering to transform how employees from their promotion agency work. Traditionally, these promoters relied on time-consuming, manual-based processes — primarily phone and email communication and paper documentation — that impacted the overall quality of the promotion.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail Touch

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Key Performance Indicators – Consumer Services. The consumer side of things continues to show positive results. Impressions and Traffic growth across Consumer Services are actually on the rise. Key Performance Indicators – Consumer Goods.

January 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). 39% of US consumers say they’ve used their smartphone more during lockdown ( Twigby ). Consumers spending 1 more hour per day online in light of COVID-19. Published February 1, 2021.

Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail Touch

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. Understanding consumer behaviors will be key to building a retail environment in a post-pandemic environment.

Where Marketing Leaders Turn to For Ecommerce Industry Info

Omnisend

Luke Peters, CEO and Founder of NewAir Appliances: I’m the host of the Page 1 Podcast , focused on the home and hardware, consumer goods space. A very good one to get motivated and learn from those great entrepreneurs all around the world. Reading Time: 4 minutes.

Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

Retail TouchPoints

and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike. On the other hand, because of their reach, retailers are in a great position both to make decisions that are good for the planet, and to educate their employees and customers about what they can do. Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc.

4 Tips For Winning Retailers’ Trust And Confidence With Data

Retail TouchPoints

Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share. By taking control, brands can gain a competitive advantage and better serve end consumers. Additionally, a retailer only has access to data from its own stores; in contrast, brands have the complete picture of consumer demand across all channels.

Top 10 Sessions at eTail West 2018

Zaius

C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg. If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason.

Getting The Most Out Of Security Labels For Increased Sales

Retail TouchPoints

By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside. To meet that goal, packaging designers face the constant challenge of keeping pace with changing consumer preferences: After all, what appeals now is likely to be short-lived.

Episode 73 – Getting and Using Customer Feedback for Smart Growth with John Li from Pickfu

eCommerce Evolution

Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. How there are probably some things that you think are “good enough” that are probably costing you sales. How to properly run a test and how to ask consumers good questions. My guest today is John Li, co-founder of Pickfu. John is a really sharp dude, with a very unique service.

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What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. For example, millennials and baby boomers have exhibited far different shopping activities, and the channel preferences for shoppers buying groceries versus consumer electronics also varies. To truly gauge how consumer behaviors have pivoted among retail categories and demographics, PFS recently surveyed 2,000 US consumers. Consumer Electronics.

The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

But the company leadership did not keep up with changing consumer preferences and online competition. This NPR story reveals how, during the Jim Crow era, the Sears catalog gave blacks, particularly those in rural areas with limited purchasing options, the same access to consumer goods as white Americans. They can’t abandon (or sell off) top brands and assets for quick capital, and they must still reinvest in their own business as they seek to follow consumer trends.

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Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

Retail TouchPoints

The high-end/luxury brands and the low-end/dollar store type retailers will continue to flourish, while companies targeting more middle-income consumers will suffer. Adam Blair, Executive Editor: Unfortunately, one good quarter does not necessarily signal that it’s time to start singing “Happy Days Are Here Again.” For one, the continuation of largely pointless trade wars sparked by the imposition of tariffs could raise the price of a wide range of consumer goods.

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A Guide to Voice Commerce, the Future of Ecommerce

SellBrite

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. For consumers ages 26-35 that number is as high as 53%.”

Walgreens, the Media Network

Retail Touch

Unlike Amazon, the online native, Walgreens presents advertisers with a more bespoke proposition for those that wish to deliver their ads alongside a range of consumer goods and pharmaceutical products.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate. The Growth Of Technology And Data Is Leading To Changing Consumer Expectations New data sources, such as that coming from sensors, is resulting in vast volumes of connected IoT data.

Top 9 Ecommerce Trends to Expect in 2021

ROI Revolution

With the state of the economy and consumers’ behavior so unpredictable, what can executives and marketers do to keep their brand not just alive but thriving in 2021? To get consumers into their stores, retailers must now give potential customers a compelling reason to visit. .

A Peek Inside Bill D’Alessandro’s Acquisition Machine

eCommerceFuel

Bill’s been working on his vision of buying a lot of different brands in the consumer goods space and bringing them under one roof as a bunch of small consumer brands, and he’s here to fill us in on how that’s been going. Bill D’Alessandro of Elements Brands is on the show today to share some business insights and lessons learned over the last year.

How Alcohol Brands Can Tap the eCommerce Opportunity

Profitero

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. An expanding population of drinking-age consumers provides another boon. These tech-savvy consumers expect to buy beer, wine and spirits over the Internet or with the tap of a smartphone just as they do any other product. In contrast to most other consumer goods, however, some unique challenges are inherent to the alcohol category.

May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail Touch

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide. People working from home are now set up, and we see spending shifting from home office supplies back toward consumer goods like sporting goods and home improvements.”.