Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

Consumer Goods Sales and Marketing Summit – June 18-20 – NYC

ItemMaster

ItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit , June 18-20. . The post Consumer Goods Sales and Marketing Summit – June 18-20 – NYC appeared first on ItemMaster.

Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago

ItemMaster

ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data to drive competitive advantage through booth conversations, networking events, and our speaking engagement.

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat.

4 Tips For Winning Retailers’ Trust And Confidence With Data

Retail TouchPoints

Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share. By taking control, brands can gain a competitive advantage and better serve end consumers.

How Top-Performing Health & Household Pages Win on Amazon

Salsify

Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

M-Industry, one of the world’s largest private label consumer goods companies and a subsidiary of Switzerland’s largest retailer and supermarket chain, Migros Group, recently launched a new IBM-designed mobile offering to transform how employees from their promotion agency work. Traditionally, these promoters relied on time-consuming, manual-based processes — primarily phone and email communication and paper documentation — that impacted the overall quality of the promotion.

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The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

But the company leadership did not keep up with changing consumer preferences and online competition. They can’t abandon (or sell off) top brands and assets for quick capital, and they must still reinvest in their own business as they seek to follow consumer trends.

Toys 195

Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

Retail TouchPoints

The high-end/luxury brands and the low-end/dollar store type retailers will continue to flourish, while companies targeting more middle-income consumers will suffer. Additionally, while unemployment remains low, so does wage growth, meaning consumers’ actual purchasing power remains limited.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Using Google Rich Results to maximize your e-Commerce profits

Onilab User Guides

Although the latter is the important part – since you need to sell your goods in order to remain in business – the first part is right up there as well. In order to see what these search results look like, open your browser and do a quick search for a consumer good.

Top 10 Sessions at eTail West 2018

Zaius

C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg. If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason.

Applying Kotter’s 8-Step Change Management Process To Retail

Retail TouchPoints

Managing change is not about ivory-tower theorizing or delivering glitzy presentations, but rather a practical process relying heavily on good research, hard work, attention to detail, and your most important resource, people.

A Peek Inside Bill D’Alessandro’s Acquisition Machine

eCommerceFuel

Bill’s been working on his vision of buying a lot of different brands in the consumer goods space and bringing them under one roof as a bunch of small consumer brands, and he’s here to fill us in on how that’s been going. Bill D’Alessandro of Elements Brands is on the show today to share some business insights and lessons learned over the last year.

Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

On the speaking circuit, Microsoft’s very own Shelley Bransten, CVP Global Retail and Consumer Goods will be speaking. Part of the Big Ideas Sessions hosted by Rob Garf, VP of Retail & Consumer Goods, will be a discussion with Shinola.

NRF 2019 Early Start

OrderDynamics

A good thing, given that one of those failed displays were ours. We will save some of the good content of what exactly is at the show – for the next post. Initiatives include AI for: Good. NRF 2019 Early Start .

How Alcohol Brands Can Tap the eCommerce Opportunity

Profitero

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. An expanding population of drinking-age consumers provides another boon.

Una Mirada Anticipada a NRF 2019: Retail’s Big Show

OrderDynamics

En el circuito de relatores, Shelley Bransten de Microsoft, CVP Global Retail y Consumer Goods presentará “ Delivering on the promise of Intelligent Retail ” – Cumpliendo con la promesa de Retail Inteligente. Una Mirada Anticipada a NRF 2019: Retail’s Big Show.

The Empowered Marketer: Create Compelling Content Your Buyers Love

Zaius

As a marketer, I’m very blessed to have such a niche market, rather than a mass consumer good. There is a fine balance between let’s do something because it’s a good idea, as opposed to, let’s only do it if it features us. B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience.

Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset

Profitero

is accelerating with 70% of consumers predicted to be shopping online in the next 5-7 years. Many consumers are already buying these products from Amazon and other online retailers. Everywhere you look, eCommerce is booming—and loudly.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

So how can your brand reach consumers, and convert them? Consumers tend to place the most trust in recommendations from people they know. But in this case, the product they were promoting was a line of sports bras, so a fitness influencer like Sarah was a good choice. #2:

Highlights from Amazon Australia Sellers’ Summit

Payoneer

Fashion and consumer goods. Fashion and consumer goods are the big areas of growth for the enterprise so companies in those sectors should seize the opportunity. Amazon Australia launched on December 5, 2017, with an opening day that broke all of the company’s previous opening day records.

Podcast Q&A: How to Define eCommerce Success and Where to Play

Profitero

Then the final bucket is what I call D2C (direct to consumer). It doesn’t matter where you’re buying that product, but most consumers are going to Amazon to look for information.

Store Manager: How Critical are Store Associates to Omnichannel?

OrderDynamics

For consumable goods and frequent purchases this could be even more advantageous. Store associates trained in good omni-channel practices can offer a more personable and human experience. Store Manager: How Critical are Store Associates to Omnichannel?

ItemMaster Appoints Former P&G global IT Chief Andy Walter to the Board of Directors

ItemMaster

Walter, who led IT and shared services for global business units and markets at the Cincinnati-based maker of consumer goods such as Tide detergent (NYSE: PG), will help oversee Itemmaster as it expands its involvement with retailers and consumer products manufacturers. ItemMaster is highly focused on rich and complete product attributes which drive a personalized, more impactful consumer experience.

Store Manager: How Critical are Store Associates to Omnichannel?

OrderDynamics

For consumable goods and frequent purchases this could be even more advantageous. Store associates trained in good omni-channel practices can offer a more personable and human experience. Store Manager: How Critical are Store Associates to Omnichannel?

Building a Foundation for New Payment Models

OrderDynamics

Consumers are taking advantage of friction-free processes and technology to search for, buy, and attain consumer goods more easily than ever. But this easing of the product acquisition process for the consumer also brings new challenges for retailers.

From Bookstore to Superstore: The Evolution of Amazon.com

ChannelAdvisor

The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competitive delivery services — and these elements don’t even reach beyond the tip of Amazon’s iceberg. 2004: Amazon’s consumer electronic sales surpass book sales for the first time. 2009: AmazonBasics , a private-label product line primarily consisting of consumer electronics accessories, launches.

Nielsen: eCommerce Is Fueling U.S. Retail Growth And Omni-Shopper Opportunities

Profitero

Knowing where consumers are shopping—whether it be in-store, out-of-home or online—is key to devising a comprehensive retail strategy to succeed in today’s increasingly digital marketplace. In aggregate, eCommerce represents a small, but growing portion of fast-moving consumer goods (FMCG) sales in the U.S. As more consumers are shopping online for groceries, they’re simultaneously driving overall eCommerce growth (+1% across total store).

Finding The Path To Growth With A View Of The Total Consumer

Profitero

Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. Consumers have more choice than ever before on where to shop, which is leading to dollars going to fewer and fewer retailers.

A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

They use a combination of Collaborative Filtering and Next-in-Sequence models to make predictions on goods an individual consumer may need next. Amazon possesses a massive database of consumer purchase behavior to power its predictions.

10 Tips for Measuring Online Brand Performance

Profitero

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond.

Exclusive Webcast Series: Insider Tips to Win Globally

Payoneer

” Jumia, the #1 African marketplace, has built a robust eCommerce ecosystem across a variety of eCommerce categories starting with consumer goods but also offering a wide range of services such as hotel bookings and food deliveries. Products across several categories can be found, with a strong focus on fashion and consumer electronics. eCommerce is a global business, with cross-border selling making for up to $676 billion of deals worldwide.

Emerging Brands and the Online Opportunity

Profitero

I read a stat before which said almost 36% of consumers tried a CPG grocery brand for the first time online. For up and coming brands, there is a chance for us to ultimately get into consumers’ households in a whole different format.

Ecommerce Statistics

Ecommerce Platforms

86% of consumers said they would like to receive promotional emails from companies they do business with at least monthly.(Statista,2016). 4 in 5 consumers use search engines to find local information. 34% of consumers visit a store within a day of their local search on a computer or tablet.(Google,2016). 43% of consumers do online research while in the store.(Wordstream,2016). The video will make up 80% of consumer online traffic by 2020.