Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

Consumer Goods Sales and Marketing Summit – June 18-20 – NYC


ItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit , June 18-20. . The post Consumer Goods Sales and Marketing Summit – June 18-20 – NYC appeared first on ItemMaster.

Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago


ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data to drive competitive advantage through booth conversations, networking events, and our speaking engagement.

The five key steps to delivering a seamless digital retail experience

Retail Technology Review

By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed. Internet Retailing Critical Issues

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?


The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?


The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. D2C Direct to Consumer direct to consumer retail direct to consumer ecommerce

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

M-Industry, one of the world’s largest private label consumer goods companies and a subsidiary of Switzerland’s largest retailer and supermarket chain, Migros Group, recently launched a new IBM-designed mobile offering to transform how employees from their promotion agency work. Traditionally, these promoters relied on time-consuming, manual-based processes — primarily phone and email communication and paper documentation — that impacted the overall quality of the promotion.

Mobile 300

Episode 73 – Getting and Using Customer Feedback for Smart Growth with John Li from Pickfu

eCommerce Evolution

Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. How there are probably some things that you think are “good enough” that are probably costing you sales. How to properly run a test and how to ask consumers good questions.

Books 73

Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

Retail TouchPoints

and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike. Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc.

4 Tips For Winning Retailers’ Trust And Confidence With Data

Retail TouchPoints

Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share. By taking control, brands can gain a competitive advantage and better serve end consumers.

Getting The Most Out Of Security Labels For Increased Sales

Retail TouchPoints

By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside.

How Top-Performing Health & Household Pages Win on Amazon


Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen.

The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

But the company leadership did not keep up with changing consumer preferences and online competition. They can’t abandon (or sell off) top brands and assets for quick capital, and they must still reinvest in their own business as they seek to follow consumer trends.

Toys 195

Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

Retail TouchPoints

The high-end/luxury brands and the low-end/dollar store type retailers will continue to flourish, while companies targeting more middle-income consumers will suffer. Additionally, while unemployment remains low, so does wage growth, meaning consumers’ actual purchasing power remains limited.

Gifts 195

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Applying Kotter’s 8-Step Change Management Process To Retail

Retail TouchPoints

Managing change is not about ivory-tower theorizing or delivering glitzy presentations, but rather a practical process relying heavily on good research, hard work, attention to detail, and your most important resource, people.

Top 10 Sessions at eTail West 2018


C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg. If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason.

What does Brexit mean for ecommerce?


Since the EU consists of a multitude of political and economic agreements, most notably the single market guaranteeing the free movement of goods, services, capital and labor between member states, demerging the two is a complicated task.

A Peek Inside Bill D’Alessandro’s Acquisition Machine


Bill’s been working on his vision of buying a lot of different brands in the consumer goods space and bringing them under one roof as a bunch of small consumer brands, and he’s here to fill us in on how that’s been going. Bill D’Alessandro of Elements Brands is on the show today to share some business insights and lessons learned over the last year.

Retail Yesterday, Today, & Tomorrow

Teamwork Retail

More than 7,000 years ago, Mesopotamian traders began to document their expenditures and trade goods with clay ledgers. Early marketplaces and bazaars were simply gathering spots where farmers, hunters, and traveling merchants would trade goods. Increased availability of products and wealth soon gave birth to more formalized shops and town squares, where imported and local goods could be purchased regularly side-by-side. Evolution of Retail.

How Alcohol Brands Can Tap the eCommerce Opportunity


In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. An expanding population of drinking-age consumers provides another boon.

Marie Kondo and Consumer Minimalism: Are Changing Attitudes Changing eCommerce?


Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. By using Kondo’s approach, you become more thoughtful about your possessions, care for them more and end up consuming less.

Industry Updates: Social Ad Spend, Amazon Commercial, & Personalized Emails

ROI Revolution

Those tariffs will touch upon a number of consumer goods typically bought online, including shoes, clothing, leather goods, luggage, toys, and games. of retailers said the tariffs are hurting sales , which may be a result of many passing their increased costs along to consumers.

Retail Yesterday, Today, & Tomorrow

Teamwork Retail

More than 7,000 years ago, Mesopotamian traders began to document their expenditures and trade goods with clay ledgers. Early marketplaces and bazaars were simply gathering spots where farmers, hunters, and traveling merchants would trade goods. Increased availability of products and wealth soon gave birth to more formalized shops and town squares, where imported and local goods could be purchased regularly side-by-side. Evolution of Retail.

Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset


is accelerating with 70% of consumers predicted to be shopping online in the next 5-7 years. Many consumers are already buying these products from Amazon and other online retailers. Everywhere you look, eCommerce is booming—and loudly.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion


So how can your brand reach consumers, and convert them? Consumers tend to place the most trust in recommendations from people they know. But in this case, the product they were promoting was a line of sports bras, so a fitness influencer like Sarah was a good choice. #2:

Podcast Q&A: How to Define eCommerce Success and Where to Play


Then the final bucket is what I call D2C (direct to consumer). It doesn’t matter where you’re buying that product, but most consumers are going to Amazon to look for information.

The Empowered Marketer: Create Compelling Content Your Buyers Love


As a marketer, I’m very blessed to have such a niche market, rather than a mass consumer good. There is a fine balance between let’s do something because it’s a good idea, as opposed to, let’s only do it if it features us. B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience.

A Business Intelligence Approach to AI Implementation in Ecommerce


They use a combination of Collaborative Filtering and Next-in-Sequence models to make predictions on goods an individual consumer may need next. Amazon possesses a massive database of consumer purchase behavior to power its predictions.

Sneak Peek at NRF 2019 Retail’s Big Show


On the speaking circuit, Microsoft’s very own Shelley Bransten, CVP Global Retail and Consumer Goods will be speaking. Part of the Big Ideas Sessions hosted by Rob Garf, VP of Retail & Consumer Goods, will be a discussion with Shinola.

ItemMaster Appoints Former P&G global IT Chief Andy Walter to the Board of Directors


Walter, who led IT and shared services for global business units and markets at the Cincinnati-based maker of consumer goods such as Tide detergent (NYSE: PG), will help oversee Itemmaster as it expands its involvement with retailers and consumer products manufacturers. ItemMaster is highly focused on rich and complete product attributes which drive a personalized, more impactful consumer experience.

Nielsen: eCommerce Is Fueling U.S. Retail Growth And Omni-Shopper Opportunities


Knowing where consumers are shopping—whether it be in-store, out-of-home or online—is key to devising a comprehensive retail strategy to succeed in today’s increasingly digital marketplace. In aggregate, eCommerce represents a small, but growing portion of fast-moving consumer goods (FMCG) sales in the U.S. As more consumers are shopping online for groceries, they’re simultaneously driving overall eCommerce growth (+1% across total store).

Using Google Rich Results to maximize your e-Commerce profits

Onilab User Guides

Although the latter is the important part – since you need to sell your goods in order to remain in business – the first part is right up there as well. In order to see what these search results look like, open your browser and do a quick search for a consumer good.

From Bookstore to Superstore: The Evolution of


The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competitive delivery services — and these elements don’t even reach beyond the tip of Amazon’s iceberg. 2004: Amazon’s consumer electronic sales surpass book sales for the first time. 2009: AmazonBasics , a private-label product line primarily consisting of consumer electronics accessories, launches.

Finding The Path To Growth With A View Of The Total Consumer


Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. Consumers have more choice than ever before on where to shop, which is leading to dollars going to fewer and fewer retailers.

Highlights from Amazon Australia Sellers’ Summit


Fashion and consumer goods. Fashion and consumer goods are the big areas of growth for the enterprise so companies in those sectors should seize the opportunity. Amazon Australia launched on December 5, 2017, with an opening day that broke all of the company’s previous opening day records.

NRF 2019 Early Start


A good thing, given that one of those failed displays were ours. We will save some of the good content of what exactly is at the show – for the next post. Initiatives include AI for: Good. NRF 2019 Early Start .

10 Tips for Measuring Online Brand Performance


Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond.