Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’
Retail TouchPoints
JULY 19, 2023
According to him, the real money in retail media is right where it all started, on the retailer’s website, and to prove it one need look no further than Amazon. The real point here, though, is that the way we approach retail has changed. RTP: So you think marketplaces are an essential piece of the retail media puzzle?
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