Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston
Retail TouchPoints
SEPTEMBER 20, 2023
That’s of course one benefit of having a store, but it wasn’t really the ‘why’ for us. We saw the store as an opportunity to bring that back.” The brand is turning that traffic boom into bottom-line business by creating a store experience that includes a tropical-themed event space and eventually a bar.
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