Wed.Jul 04, 2018

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The Ultimate Guide to Get Users to Create User Generated Content

Ecommerce Platforms

User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards. User-generated content is typically created or uploaded online, where it is easily shared. But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?

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The rise of digital-born, micro-brand retail companies

TradeGecko

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113
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How to Reactive Dormant Customers and Get Them to Come Back

Smile.io

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life.

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The rise of digital-born, micro-brand retail companies

TradeGecko

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Reactivate Dormant Customers and Get Them to Come Back

Smile.io

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life.

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Predictive Analytics Brings Retailers Closer To Omni-Channel Customers

Retalon

If you’re a retailer reading this in 2018, you need to pat yourself on the back! Based on the amount of retailers that have been forced to shut their doors in the last three years, there is a major shift that is moving through the retail industry at full force. ( Here’s the list of stores closing this year.). We’ve been talking about this for a while, and now retailers are feeling it.

Channel 32

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The Empowered Marketer: How Millennials are Shaping Ecommerce

Optimizely

If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that exact demographic, it’s incredibly important to understand younger buyers and what they value.

eCommerce 170
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Everything You Ever Wanted To Know About Comparison Shopping Engines

ChannelSale

Thousands of online vendors are swearing by comparison shopping engines. Many of them even claim that this was the lost piece in their puzzle that they have long been looking for to boost their sales. In fact, even numbers and facts fairly justify their big words, easily establishing that if you are to grow and sustain as an e-seller, you need to get on board with these e-commerce partners.