Forrester eCommerce

FEBRUARY 3, 2020

At the end of 2019, Forbes identified data privacy and security as the most pressing issue in the upcoming decade. The issue is already prevalent: everyday a new story crops up about leaked, compromised, or misused data.

Social Media 298

Social Media Consumer Customer 298

Groove

FEBRUARY 3, 2020

The average online shopper doesn’t realize that someone (or something) is recording all this information, so when they find out, their trust and privacy feels a little violated. Information is gathered about the customer, Internet address, Facebook page information and even search terms - all when you use an online coupon.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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