Stimulating Impulse Purchases When the Thrill is Gone
Retail TouchPoints
AUGUST 28, 2023
A brand’s impulse strategy works in step with retailers to understand where to place a product in-store to trigger more “can’t help myself” purchases, as well as develop exciting displays that reel in shoppers. Consumers also could be making less frequent trips to physical stores as a way to manage the impact felt from inflation.
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