Kissmetrics

JANUARY 31, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.

Events 315

Events Books Download Demo 315

Kibo

JANUARY 31, 2021

Personalization involves creating personal experiences for customers through the use of digital marketing tech. By doing this, you can grow these customers into your best customers. It is is often used to describe segmentation, targeting, and optimization. Though purists equate it to 1-to-1 personalization or individualization. Types of Personalization in Marketing.

Marketing 62

Marketing Recommendation Technology Customer 62

Email Audience

JANUARY 31, 2021

I recently saw a post on LinkedIn suggesting “Send-Time Optimization is Dead, Long Live View-Time Optimization” They’re wrong. VTO is a bad idea. Why optimize email send time? In the “Right Message, Right Person, Right Time” mantra of email marketers everywhere, optimizing send time falls right in the realm of “Right Time.” Sending email at the right time will increase opens, clicks and engagement.

Subscription 84

Subscription Technology Other Games 84

Dynamic Yield

JANUARY 31, 2021

After spending nearly a decade developing the most powerful recommendation engine in the market, take a look at an overview of the current recommendation capabilities available to Dynamic Yield customers. The post An overview of Dynamic Yield’s Essential Recommendation Capabilities appeared first on Dynamic Yield.

Recommendation 36

Recommendation Marketing Customer 36

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments