Forrester Omnichannel
FEBRUARY 4, 2014
This is a guest post from Lily Varon , a researcher serving eBusiness & Channel Strategy professionals. Data breaches. Customer payment and identity information hacked. Executive apology emails. Frustrated customers. The many steps to regain customer trust. It's an all too familiar story these days (check out this cool data graphic on the topic).
Retalon
FEBRUARY 7, 2014
Predictive Analytics Technology. Today predictive analytics has emerged in multiple industry segments including, banking, healthcare, social media, retail, meteorology, military, and much more. Social media companies study a user’s online behaviour to predict which advertisements will bring in higher conversion rates. Financial institutions run client records to predict the likelihood of a loan being paid back on time, and insurance companies use predictive analytics models to estimate upcoming
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