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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

The bottom line is this: consumers purchase and engage more when they receive a truly personalized shopping experience in a consistent, coordinated fashion. Live Chat and Help Desk Logs. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. 7th Annual Personalization Report (via MyBuys ).

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

If only ecommerce customers arrived on your website in so linear a fashion. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. They also get points for displaying their phone number and offering a live chat: two options that can help put prospects at ease.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

Consider adding live chat. They range from bloggers to what I call “sector pages” (for example, fashion, quotes, fitness). On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc. Make sure you’ll be ready.

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