UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS
RetailMinded
APRIL 7, 2022
Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.
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