Kissmetrics
JANUARY 31, 2022
Selling products or services online requires a special touch. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Paid Search Marketing for E-commerce.
ROI Revolution
AUGUST 5, 2021
Capitalize on increased traffic and stay top-of-mind throughout the holiday season by increasing your targeting spend to reach gift-givers who shop around. Ensure your brand is top of mind during the purchase decision process. Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year.
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ROI Revolution
JULY 31, 2023
Time is running out for shoppers to get the perfect gifts for their loved ones, so playing off of that is a great way to encourage them to spring into action. Additionally, previous years’ trends of shoppers buying gifts earlier to avoid shipping delays will likely continue this year. ROI Tip: Already using this functionality?
ROI Revolution
AUGUST 5, 2021
It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. Touchless payment continues to grow. That’s 9% growth over Q1, amounting to a total of $4.5
ROI Revolution
DECEMBER 2, 2021
With significant supply chain concerns, consumers started shopping for holiday gifts earlier than ever. In August 2021, 66% of organizations were in the process of delaying their office reopenings. Shopify’s total revenue grew 57% year-over-year in Q2 2021, with Shopify’s merchants generating an additional $1.1 In fact, 35.2%
ROI Revolution
MARCH 2, 2021
Nearly 60% of millennials are watching more TV on subscription services due to COVID-19 ( GlobalWebIndex ). Walmart is also experimenting with new ways to streamline checkout processes to have less friction. The pandemic has also impacted the way consumers spend money on goods in services. February 16 update. Statista ).
ROI Revolution
JULY 1, 2021
Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.
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