Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

AUGUST 5, 2021

Capitalize on increased traffic and stay top-of-mind throughout the holiday season by increasing your targeting spend to reach gift-givers who shop around. Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Increase prospecting and retargeting spend.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ROI Revolution

DECEMBER 2, 2021

A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ). October 12.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ). October 12.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

SEPTEMBER 20, 2022

In fact, 42% of shoppers say they plan to start buying holiday gifts earlier this year than in previous years! For marketers, holiday season prep starts several months before customers start shopping. 44% of consumers start their holiday shopping in or before October.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ROI Revolution

SEPTEMBER 6, 2022

The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. In fact, 38% of Prime Day shoppers say they purchased holiday gifts at the event! Another trend that doesn’t perform well is including a free additional gift with the customer’s purchase.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

AUGUST 3, 2021

And shoppers followed suit: 40% of consumers started shopping for holiday gifts earlier than they normally would. Last year, many shoppers bought gifts earlier last year in hopes of avoiding shipping delays, a trend that is expected to continue into this year. How COVID-19 transformed holiday shopping.

eCommerce 78

eCommerce Gifts Shipping Supplies 78

ROI Revolution

JUNE 27, 2023

A $125MM+ brand that sells artisan gifts was looking to drive awareness and sales during the highly competitive holiday season. The reality is that there’s a lot of fluidity between the “lower” and “upper” funnel. Reaching shoppers across their entire path to purchase is the true key to achieving your profitability goals.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

DECEMBER 16, 2021

87% of Gen Z shoppers will use social media for holiday gift inspiration this year, with YouTube, Instagram, & TikTok ranking as the top three channels. Cyber Week sales in the US were up 4% year-over-year to reach a record $62 billion this year. Globally, Cyber Week sales increased 2% to $275 billion. Salesforce).

eCommerce 78

eCommerce Social Media PayPal Consumer 78

ROI Revolution

DECEMBER 16, 2021

87% of Gen Z shoppers will use social media for holiday gift inspiration this year, with YouTube, Instagram, & TikTok ranking as the top three channels. Cyber Week sales in the US were up 4% year-over-year to reach a record $62 billion this year. Globally, Cyber Week sales increased 2% to $275 billion. Salesforce).

eCommerce 88

eCommerce Social Media PayPal Supplies 88

SellBrite

MARCH 15, 2018

According to psychologist Robert Cialdini, people are governed by a rule of reciprocity — a universal tendency of feeling compelled to repay when given a gift. Applying this rule to ecommerce, sellers can craft their product pages with gifts that aren’t only useful to buyers, but also encourage them to reciprocate with a purchase.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

ROI Revolution

SEPTEMBER 17, 2021

While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies. For some, September marks the beginning of pumpkin spice and decorating for autumn or Halloween.

eCommerce 78

eCommerce Recommendation Gifts Improvements 78

ROI Revolution

JULY 31, 2023

Time is running out for shoppers to get the perfect gifts for their loved ones, so playing off of that is a great way to encourage them to spring into action. Additionally, previous years’ trends of shoppers buying gifts earlier to avoid shipping delays will likely continue this year. ROI Tip: Already using this functionality?

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

OCTOBER 14, 2019

Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. Cyber 5 – the aptly named five-day shopping period encompassing Thanksgiving and Cyber Monday – is a major time of year for pretty much everyone.

Shipping Costs 90

Shipping Costs Mobile Consumer Shipping 90

ROI Revolution

DECEMBER 2, 2021

With significant supply chain concerns, consumers started shopping for holiday gifts earlier than ever. 25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JANUARY 5, 2022

With significant supply chain concerns, consumers started shopping for holiday gifts earlier than ever. 25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68