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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

PPC campaigns. Start by improving your landing pages and blog. Create a social media handbook or guide that becomes part of each onboarding process. . Pay-per-click (PPC) advertising is one of the most popular. For the franchisor, marketing must cover the following: Brand identity. Website design. Website infrastructure.

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Ensuring that you have an adequate number of staff members will help you provide a better level of customer service and improve the shopping experience for each of your customers. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. .