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4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

more retail stores will close, with apparel, electronics and home furnishings being hit especially hard. Clearly this means that consumers are collectively over brick-and-mortar shopping, right? However, we also found that people generally prefer shopping in brick-and-mortar stores. There were some bright spots, however.

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The Ultimate Guide to Mobile Commerce for Better Sales

Omnisend

There are many benefits of this choice—consumers don’t have to leave the comfort of their own homes, they can have access to different product variations, they get products shipped any address, and so on. When they add a product to their bag, they are encouraged to get free shipping too. Instant transaction. Image source.

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