3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Because livestream shopping is really new, we have to educate our reader on what it is, and how they can join us,” said Nancy Berger, SVP/Publishing Director and Chief Revenue Officer for Cosmopolitan. “We
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