Retail TouchPoints
DECEMBER 5, 2022
For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. Top-selling categories are electronics, apparel, fashion, beauty, furniture, leisure, hobby, baby products and home improvement, among others. Yahoo Japan also has a big reach for display ads.
Kissmetrics
APRIL 22, 2021
In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. Curiosity makes you want to jump on an offer, because you can envision the reward and how it can improve your own life. It’s an emotional quest to learn more, know more, have more and be more.
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ROI Revolution
MARCH 2, 2021
57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.
ROI Revolution
AUGUST 5, 2021
72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update. 10/7 update.
ROI Revolution
NOVEMBER 4, 2020
Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. 60% want curbside pickup options. 10/7 update. 9/9 update.
ROI Revolution
JANUARY 5, 2021
This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same. 10/7 update.
ROI Revolution
DECEMBER 3, 2020
Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. 60% want curbside pickup options. 10/7 update. 9/9 update.
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