article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Use It to Improve SEO. Inspire Creativity.

Marketing 335
article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

In 2021, CPCs for search ads ranged from $1.40 across different categories, with legal services ($8.67), dental services ($6.49), and home & home improvement ($5.75) ranking as the most expensive categories. Sports & recreation ($1.73), arts & entertainment ($1.60), and travel ($1.40) were the least expensive.

PPC 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Check out what happened to travel blogger Hey Ciara. In fact, email was the only contact method that actually improved between 2016 and 2017. But user preference isn’t the only thing that email marketing has over other contact methods. To improve click-through rates even further, you also want to optimize your emails for mobile.

SEO 225
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 195
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

Pre-pandemic projects put search ad spending at 14.4% As of October 2020, search ad spending is expected to see much slower growth, reaching $59.22B compared to $55.90B in 2019. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. 10/7 update. 9/9 update.

eCommerce 147