Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience
Retail TouchPoints
NOVEMBER 9, 2022
Sydow credited SHEIN’s success to its mobile-first approach, “not just in the sense that they launched an app, but that it is essentially their first point of contact for consumers. Many brick-and-mortar retailers have mobile apps, but they are essentially extensions of their physical or general ecommerce presence.
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