Future of Ecommerce: How Mid-Size Retailers May Change by 2022
Blue Acorn
JUNE 20, 2017
Or any number of other unique things that are non-core to Amazon’s low-price philosophy. Augmented reality will remove discovery friction in the store environment, allowing consumers to “augment” reviews, competitive pricing and product specs in an almost real-time basis by simply pointing their mobile camera at a product on the shelf.
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