6 Strategies for Collecting Customer Data for Early Personalization
Sailthru
FEBRUARY 5, 2020
The vast majority of online shopping carts are abandoned and to understand why, Baymard Institute surveyed more than 2,500 people last year. The mobile payments platform works with more than 500 retail partners and its quest to learn which ones appeal most to new users begins with a single customer data set. Context matters.
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