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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. On desktop, 44.6%

Marketing 172
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January 2022 SEO News Recap

ROI Revolution

Google Launches Shops Section in Mobile Search Results. To continue expanding the usefulness of search results for both users and merchants, Google has launched the Shops section of SERPs for mobile devices (US-English only). This feature may not be available for every relevant mobile search yet. Yoast SEO Blog.

SEO 78
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — In comparison to full-page pop-ups, chiclets/tabs/bars provide a much better mobile experience.

eCommerce 120
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A Vendor’s Guide to B2B Ecommerce

FastSpring

The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Making sure your site is responsive on both desktop and mobile devices. Be mobile-friendly and work across a range of devices. Social proof such as testimonials and customer stories.

B2B 148
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ). AI in ECommerce: The Future of the Customer Experience.

B2B 146
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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. The page usually has a goal like: sales email list sign-ups white paper downloads. If there is anything we can learn about finding success on Snapchat, we can learn it from experience. What is a landing page?