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Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online

ESW

You’d held out until now, but being forced to close your store during lockdown has convinced you to go online. It’s not enough to list on Amazon or add a shopping cart to your website. To succeed online, you need to invest your brick-and-mortar budget online. The pandemic was the last straw.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Bounce Rate and Cart Abandonment. eCommerce PPC Metrics.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. And that’s just the tip of the iceberg.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

The main channel of communicating with Google as a website owner, Google Webmaster Tools gives feedback about your website and your Google rankings, from Google, so you can tweak and optimize your website performance for better results. Multi-Channel Ecommerce. Pay Per Click (PPC). Shopping cart. Net profit.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

He is a veterinarian and I spent the last decade in online retail, so the opportunity finally emerged for it to become a reality. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. – Jim Taylor, President and Owner, Belted Cow.