article thumbnail

B2B Ecommerce Platform: Key Features and Examples of Digital Selling in 2021

Kibo

In 2021, B2B companies will be more reliant than ever on digital channels. Personalization And B2B Ecommerce White Paper. Written in conjunction with Brian Beck, one of the world’s leading authorities in B2B Ecommerce, this white paper covers the critical nature of delivering hyper-relevant experiences, particularly after COVID.

article thumbnail

Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Creating cross-device and multi-touch attribution models will also be more difficult without third-party cookies, especially if the user isn’t logged into an app. Attribution, unique.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. That’s why we recommend offering freemiums to buyers who are a little further along in the cycle than an uneducated shopper.

eCommerce 164
article thumbnail

Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. That’s why we recommend offering freemiums to buyers who are a little further along in the cycle than an uneducated shopper.

article thumbnail

Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. this year to reach $13.41 Attribution, unique. September 13.

article thumbnail

Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Creating cross-device and multi-touch attribution models will also be more difficult without third-party cookies, especially if the user isn’t logged into an app. Attribution, unique.

article thumbnail

Programmatic Advertising Trends, Stats, & News

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. this year to reach $13.41 Attribution, unique. September 13.