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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. You might see keywords (in your various metric tools) related to reviews of your eCommerce site, your return or shipping policy, coupons, sales, and other branded keywords. Multi-Expert (aka “Roundup” Articles).

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. You might see keywords (in your various metric tools) related to reviews of your eCommerce site, your return or shipping policy, coupons, sales, and other branded keywords. Multi-Expert (aka “Roundup” Articles).

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% this year to reach $13.41